Tourism Product Management and Industry Analysis- A Case Study of Hilton Hotels and Jet2holidays
Chapter 1: Introduction As opined by Holloway and Humphries (2022), tourism management can be defined as a multifaceted field that involves the strategic planning, development, marketing as well as oversight of all activities which are related to the tourism as well as hospitality industry. The actual aim for conducting this blog report study is to identify different products of tourism as well as analysing the different stakeholders and their role in the different organisations within the tourism industry. Apart from that, the main objective of this study is to conduct a strategic comparison between the largest hotel chain Hilton Hotels and holiday package providers as well as a tour operator Jet2holidays in the UK to identify different challenges and opportunities effectively. In the UK, the hospitality sector is a large and significant part of the total economy of the nation as well as surrounded with the hotels, restaurants, pubs, bars, and catering services. This sector is a...